?> Revista Valores – Prêmio TOP 100

Jornal A Hora

Pesquisa TOP 100

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Top 100 é um projeto idealizado pelo GRUPO A HORA, por meio de seu Núcleo de Pesquisas, em parceria com o Nexus Consulting & Research Junto com ele, nasce a REVISTA VALORES.

Top 100 consiste em apurar e identificar, anualmente, quais são as MARCAS MAIS LEMBRADAS NO VALE DO TAQUARI, e o motivo desta lembrança, em 95 segmentos, distribuídos em 12 categorias. Também identifica e destaca cinco personalidades no ano, reunindo assim os 100 destaques do ano.

Em 2018, a pesquisa ouviu 1.500 pessoas qualificadas em seis microrregiões: Lajeado, Estrela, Arroio do Meio, Teutônia, Encantado e Taquari, nos meses de maio e junho.

O método utilizado para realizar a pesquisa foi o de amostragem por segmento,

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de forma espontânea. O pesquisado foi questionado sobre qual a marca que vem à sua cabeça quando pensa em “determinado produto ou serviço”. Na sequência, a pesquisa perguntou sobre o motivo de tal lembrança, invocando atributos como qualidade, tradição, economia e praticidade.

O resultado da pesquisa TOP 100 é apresentado em Evento Empresarial do Ano no Clube Tiro e Caça,

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em Lajeado, com entrega da premiação, seguida de um jantar de confraternização.

As marcas vencedoras da pesquisa fazem parte da publicação VALORES, revista editada pelo GRUPO A HORA e lançada durante a Expovale 2018.

Dados Técnicos

Realização da pesquisa

Grupo A Hora

Núcleo de Pesquisas/Instituto Nexus/Egope


Número de Pesquisados:

1.500 pessoas


Áreas Pesquisadas

Vale do Taquari / 6 Microrregiões

Período da Coleta de Dados

Maio/Junho 2018


Entrega da Premiação 2018

16 de outubro de 2018, no Clube Tiro e Caça


Publicação da Revista Valores

Novembro, durante a Expovale 2018